Shopping Fashion

The sports article and shoe manufacturer with the mountain lion of the American west on the overtaking lane is momentary.

The brand Puma becomes more known with every day, more popular and - what is especially important for the turnovers - more fully of prestige. Why that they can read up further below. The Puma AG was founded in 1948 by Rudolf Dassler in Herzogenaurach in Central Franconia in the free state Bavaria.

Rudolf Dassler was born on the 26th March, 1898 in Herzogenaurach as a son of a shoemaker. In 1924 he founded together with his brother Adolf Dassler the ” brothers Dassler of shoe factory “. The brand 1936 got a strong upward wind by spectacular four gold medals with the Olympic Games in Berlin of the American athlete Jesse Owens. This carried since Dassler shoes. A total of 7 gold medals became from athletes in Dassler shoes gewonnen.

1948 the differences led between Rudolf and Adolf Dassler that her business ways separated. Adolf founded ADIDAS and Rudolf Puma. In the beginning he wanted to call the company after his initial “Ruda”, like his brother Adolf who took Adidas his nickname “Adi” and the first three letters of the surname for the company name. However, Rudolf was retuned and the company got the name „ Puma of shoe factory Rudolf Dassler “ .

The from puma introduced football boot “atom” was taken up enthusiastically and was found quite short time later on the feet of many footballers of the national team. In collaboration with football experts as for example Sepp Herberger the football boot was further improved and in 1952 there came the ” Really atom “ on the market. Again the shoe was taken up by the professional footballers enthusiastically. Thus about 10 players of Borussia carried Dortmund and 9 of VfB Stuttgart shoes of puma. During the following years many famous footballers carried and won, marathon runner, wide jumper or also American football player in Pumaschuhen.

2006 wins, in the end, Italy in puma’s shoes the football world championship. During these years it was especially the competition by the shoe manufacturer likewise resident in Herzogenaurach at the sports shoe market for innovations provided. The competition of both enterprises went even so far that the city split in two camps. Also even today many sportsmen or also normal people have own favorite.

Up to the death of Rudolf Dassler in 1974 puma remained a rather unknown enterprise that Adidas resisted, nevertheless, the bigger competitor. His son Armin Dassler converted it by skilful marketing into a sports article manufacturer of world-wide reputation. For this the stars of the sport were in puma’s shoes won of the biggest importance. Puma lately changes more and more into a Fashion and fashion enterprise.

In 1998 puma entered possibly one partnership with the known designer Jill Sander. The shoe creations of the designers for puma sketched and sketch also became in higher societies and fashion-conscious, people young above all, fully of prestige. To the famous designers belong possibly the Japanese Yasuhiro Mihara whose “puma Mihara” lured collection many new customers to puma. The shoes of Mihara are a skilful connection of colour happiness and functionality.

The shoes of Alexander McQueen of the logo “ManCat” are a symbiosis between person and cat. Or of course to the puma. A mix from tradition and functionality. An unconventional design was also added by the French star designer Philippe Starck to the puma collection. One must still call two names if one speaks of puma to shoes. Namely Alexander van Slobbe which the chief designer is Rudolf Dassler shoe factory and Neil Barett which for the line “96 Hours” sketches. In general puma tries to be based a new image. Possibly in him all African football teams on the world championship in 2006 in Germany shoes with the big cat carried.

Or while puma exerts himself in Africa for the people. Shoes are the biggest source of income of the enterprise. About 2/3 of the turnover are done with shoes. And this turnover grows. Quite rapidly even. If these were in 1993 only relatively few 210 millions, these were in 2004 already approx. 1.5 milliard euros. The mountain lion has become adult and has driven out his claws. Who wants to buy puma shoes favourably, that should go for the factory sales to Herzogenaurach.